{"id":2331,"date":"2024-02-20T15:23:34","date_gmt":"2024-02-20T14:23:34","guid":{"rendered":"https:\/\/www.foodways.ch\/?post_type=cases&#038;p=2331"},"modified":"2024-02-20T16:56:10","modified_gmt":"2024-02-20T15:56:10","slug":"the-consumer-brand","status":"publish","type":"cases","link":"https:\/\/foodways.ch\/en\/cases\/the-consumer-brand\/","title":{"rendered":"The consumer brand"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light case_hero_banner\" style=\"min-height:70vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1166\" src=\"https:\/\/foodways.ch\/uploads\/2021\/11\/img.jpg\" class=\"wp-block-cover__image-background wp-post-image\" alt=\"\" data-object-fit=\"cover\" srcset=\"https:\/\/foodways.ch\/uploads\/2021\/11\/img.jpg 2000w, https:\/\/foodways.ch\/uploads\/2021\/11\/img-300x175.jpg 300w, https:\/\/foodways.ch\/uploads\/2021\/11\/img-1024x597.jpg 1024w, https:\/\/foodways.ch\/uploads\/2021\/11\/img-768x448.jpg 768w, https:\/\/foodways.ch\/uploads\/2021\/11\/img-1536x895.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:7.5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\"><div class=\"info\">\n    <p>Partner<\/p>\n        <ul>\n        <li><a href=\"https:\/\/www.dezentrum.ch\/\" title=\"Dezentrum\" target=\"_blank\">Dezentrum<\/a><\/li><li><a href=\"https:\/\/www.blw.admin.ch\/blw\/de\/home.html\" title=\"Bundesamt f\u00fcr Landwirtschaft\" target=\"_blank\">Bundesamt f\u00fcr Landwirtschaft<\/a><\/li>    <\/ul>\n        <\/div>\n\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><h1 class=\"wp-block-post-title\">The consumer brand<\/h1>\n\n<div class=\"wp-block-post-excerpt has-medium-font-size\"><p class=\"wp-block-post-excerpt__excerpt\">An innovative food brand with maximum transparency thanks to co-creation between consumers and producers <\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:7.5vh\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light fullwidth\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light column_color_teaser_block\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-green-middle-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-large-font-size\">Connecting consumers and producers directly with each other<\/h3>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light column_color_teaser_block\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-orange-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-large-font-size\">Creating maximum transparency<\/h3>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover column_color_teaser_block\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-text-align-left has-white-color has-text-color has-large-font-size\">Reducing the discrepancy between consumers&#8217; wishes and purchasing intentions<\/h3>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-lighten-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"tag\">THE INITIAL SITUATION<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Information gap between consumers, producers and distributors.<\/strong><\/h2>\n\n\n\n<p>All too often we stand in front of a shelf in a retail store, hold a product in our hands and ask ourselves: what are the actual ingredients, where do the individual components come from and how ethical is the entire supply chain? A lack of transparency and traceability not only makes it difficult to select products, but also to enjoy them after purchase.<\/p>\n\n\n\n<p>It is important to bear in mind that consumers, producers and distributors often have different expectations of products. For one party, it should be as cheap, natural and sustainable as possible, while for another it should be economical and practical to produce. However, models already exist that are designed to reduce this discrepancy. \u00ab<a href=\"https:\/\/lamarqueduconsommateur.com\" target=\"_blank\" rel=\"noreferrer noopener\">C\u2019est qui le patron?!<\/a>\u00bb, for example, is being used successfully and is now set to become popular in Switzerland.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"tag\">OUR SOLUTION APPROACH<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A brand that is created through co-creation and benefits everyone.<\/h2>\n\n\n\n<p>Co-creation is not only a successful form of collaboration, but also the heart of the consumer brand. We bring consumers, producers and distributors together directly in a digital participation process. Consumers determine which production criteria should apply to the individual foods and can thus assume their responsibility for sustainable food. This approach also benefits producers, who can achieve fair prices through maximum transparency. The needs of all stakeholders are therefore taken into account.<\/p>\n\n\n\n<p>With the Konsument:innenmarke, you no longer have to ask yourself about the composition or origin of the ingredients. You can make your own contribution.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-light-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"tag\">EFFECT &amp; RESULTS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A pilot for cooperation between consumers and producers and thus the creation of the consumer brand in Switzerland.<\/h2>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"An innovative food brand with maximum transparency thanks to co-creation between consumers and producers","protected":false},"author":2,"featured_media":130,"template":"","format":"standard","categories":[],"tags":[],"client":[],"partner":[48,124],"service":[],"membership":[],"class_list":["post-2331","cases","type-cases","status-publish","format-standard","has-post-thumbnail","hentry","partner-dezentrum","partner-bundesamt-fuer-landwirtschaft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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