{"id":5141,"date":"2023-04-26T15:13:37","date_gmt":"2023-04-26T13:13:37","guid":{"rendered":"https:\/\/foodways.ch\/transparence-dans-la-chaine-dapprovisionnement\/"},"modified":"2026-10-20T10:01:35","modified_gmt":"2026-10-20T08:01:35","slug":"transparence-dans-la-chaine-dapprovisionnement","status":"publish","type":"post","link":"https:\/\/foodways.ch\/fr\/transparence-dans-la-chaine-dapprovisionnement\/","title":{"rendered":"Transparence dans la cha\u00eene d&rsquo;approvisionnement"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-92126d18 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0\">\n<div class=\"wp-block-column has-green-background-color has-text-color has-background has-link-color wp-elements-1 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"line-height:1.5\"><strong><strong><strong><strong>\u00c9valuer l&rsquo;applicabilit\u00e9 pratique d&rsquo;une technologie num\u00e9rique<\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-blue-background-color has-text-color has-background has-link-color wp-elements-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\" style=\"font-size:18px\"><strong><strong>Num\u00e9riser le processus existant pour renforcer la s\u00e9curit\u00e9 des produits et la tra\u00e7abilit\u00e9<\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-orange-dark-background-color has-text-color has-background has-link-color wp-elements-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\" style=\"font-size:18px\"><strong><strong>Cr\u00e9er une base pour une plus grande cr\u00e9dibilit\u00e9 des processus<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"info\">\n    <p>Client<\/p>\n    <ul>\n        <li><span>Bundesamt f\u00fcr Landwirtschaft<\/span><\/li>    <\/ul>\n<\/div>\n<div class=\"info\">\n    <p>Partenaires<\/p>\n        <ul>\n        <li><a href=\"https:\/\/www.dezentrum.ch\/\" title=\"Dezentrum\" target=\"_blank\">Dezentrum<\/a><\/li><li><a href=\"https:\/\/www.uzh.ch\/de.html\" title=\"Universit\u00e4t Z\u00fcrich\" target=\"_blank\">Universit\u00e4t Z\u00fcrich<\/a><\/li>    <\/ul>\n        <\/div>\n\n\n\n\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-green-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading tag\">CONTEXTE<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Une solution de tra\u00e7abilit\u00e9 num\u00e9rique a-t-elle du sens pour la fili\u00e8re laiti\u00e8re ?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs r\u00e9clament une information transparente. Les processus de tra\u00e7abilit\u00e9 num\u00e9rique peuvent renforcer la cr\u00e9dibilit\u00e9 des grandes marques aux yeux des consommateurs et favoriser une plus grande confiance entre les diff\u00e9rents maillons de la cha\u00eene d&rsquo;approvisionnement alimentaire. Dans le cadre d&rsquo;un projet de recherche men\u00e9 avec l&rsquo;Universit\u00e9 de Zurich et le think tank Dezentrum, Foodways \u00e9value les possibilit\u00e9s d&rsquo;application de la technologie blockchain pour accro\u00eetre la transparence dans la fili\u00e8re laiti\u00e8re. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-green-background-color has-background-dim-20 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading tag\">NOTRE APPROCHE<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Un prototype pour tester les possibilit\u00e9s d&rsquo;application<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de ce projet de recherche exploratoire, Foodways \u00e9tudie les possibilit\u00e9s d&rsquo;application de la technologie blockchain pour accro\u00eetre la transparence. \u00c0 l&rsquo;aide d&rsquo;un prototype technologique et en collaboration avec le partenaire de terrain Molkerei Fuchs AG, les processus sont analys\u00e9s et les potentiels identifi\u00e9s. Les r\u00e9sultats sont ensuite discut\u00e9s avec des repr\u00e9sentants du secteur agroalimentaire afin d&rsquo;\u00e9valuer leur utilit\u00e9 future ainsi que leur applicabilit\u00e9 concr\u00e8te.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conception, financement et r\u00e9alisation de l\u2019\u00e9tude de cas<\/li>\n\n\n\n<li>Concept du prototype technique<\/li>\n\n\n\n<li>D\u00e9marchage et int\u00e9gration du partenaire industriel Molkerei Fuchs AG<\/li>\n\n\n\n<li>Organisation et r\u00e9alisation d\u2019entretiens dans le secteur agroalimentaire<\/li>\n\n\n\n<li>Mise en relation de diff\u00e9rentes parties prenantes<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" style=\"min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-green-background-color has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h3 class=\"wp-block-heading tag\">EFFET &amp; R\u00c9SULTATS<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Le projet de recherche exploratoire permet de progresser vers une cha\u00eene logistique transparente.<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.csg.uzh.ch\/csg\/dam\/jcr:a9405341-1ac2-455e-9537-ea6305c47e04\/Foodchains-Final-Report-v1.0.2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Cliquez ici<\/a> pour acc\u00e9der au rapport de projet.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline arrow-right is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"http:\/\/www.csg.uzh.ch\/csg\/dam\/jcr:a9405341-1ac2-455e-9537-ea6305c47e04\/Foodchains-Final-Report-v1.0.2.pdf\">Vers le rapport de projet<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"1006\" src=\"https:\/\/foodways.ch\/uploads\/2025\/11\/Bildschirmfoto-2025-11-07-um-15.02.51.png\" alt=\"\" class=\"wp-image-3623\" style=\"width:315px;height:auto\" srcset=\"https:\/\/foodways.ch\/uploads\/2025\/11\/Bildschirmfoto-2025-11-07-um-15.02.51.png 810w, https:\/\/foodways.ch\/uploads\/2025\/11\/Bildschirmfoto-2025-11-07-um-15.02.51-242x300.png 242w, https:\/\/foodways.ch\/uploads\/2025\/11\/Bildschirmfoto-2025-11-07-um-15.02.51-768x954.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-92126d18 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0\">\n<div class=\"wp-block-column has-blue-background-color has-text-color has-background has-link-color wp-elements-7 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\" style=\"line-height:1.5\">Mesure n\u00b0 1<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\" style=\"line-height:1.5\"><strong><strong><strong>Application prototype pour la repr\u00e9sentation des processus de base dans le secteur laitier<\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-orange-dark-background-color has-text-color has-background has-link-color wp-elements-10 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\" style=\"font-size:18px\"><strong><strong>Mesure n\u00b0 2<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\" style=\"font-size:18px\"><strong>Solution utilisant des contrats intelligents (smart contracts) et une hi\u00e9rarchie de codes QR pour une repr\u00e9sentation s\u00e9curis\u00e9e et immuable des processus au sein d&rsquo;une blockchain (Ethereum).<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-green-middle-background-color has-text-color has-background has-link-color wp-elements-13 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-14 wp-block-paragraph\" style=\"font-size:18px\"><strong><strong>Mesure n\u00b0 3<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-15 wp-block-paragraph\" style=\"font-size:18px\"><strong><strong>Analyse du potentiel dans le secteur agroalimentaire pour des solutions comparables (en cours)<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\" id=\"contact\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-lighten-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"contact\"><strong>Ihr Ansprechpartner: Markus Hurschler<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/foodways.ch\/uploads\/2023\/05\/Markus.jpg\" alt=\"\" class=\"wp-image-1476\" style=\"width:150px\" srcset=\"https:\/\/foodways.ch\/uploads\/2023\/05\/Markus.jpg 1200w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-300x300.jpg 300w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-1024x1024.jpg 1024w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-150x150.jpg 150w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-768x768.jpg 768w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-900x900.jpg 900w, https:\/\/foodways.ch\/uploads\/2023\/05\/Markus-450x450.jpg 450w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Markus Hurschler ist Ihr Experte f\u00fcr nachhaltige Strategien in der Lebensmittelbranche. Als Managing Partner und Gr\u00fcnder von Foodways begleitet er Unternehmen bei der Umsetzung zukunftsweisender L\u00f6sungen \u2013 mit ganzheitlichem Know-how, Praxisblick und Umsetzungsst\u00e4rke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Was ihn auszeichnet:<\/strong> Markus vernetzt Wirtschaft, Wissenschaft und Institutionen. Mit einem Master in Sustainable Development und International Business sowie breiter Projekterfahrung \u2013 von EU-Initiativen bis zur NRP 69 \u2013 treibt er systemische Nachhaltigkeitsprojekte voran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interessiert an einer Zusammenarbeit?<br>Markus Hurschler steht gerne f\u00fcr ein unverbindliches Gespr\u00e4ch zur Verf\u00fcgung.<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/markushurschler\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-mail wp-block-social-link\"><a href=\"mailto:%20markus.hurschler@foodways.ch\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">E-mail<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-chain wp-block-social-link\"><a href=\"https:\/\/foodways.ch\/employee\/markus-hurschler\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M15.6,7.2H14v1.5h1.6c2,0,3.7,1.7,3.7,3.7s-1.7,3.7-3.7,3.7H14v1.5h1.6c2.8,0,5.2-2.3,5.2-5.2,0-2.9-2.3-5.2-5.2-5.2zM4.7,12.4c0-2,1.7-3.7,3.7-3.7H10V7.2H8.4c-2.9,0-5.2,2.3-5.2,5.2,0,2.9,2.3,5.2,5.2,5.2H10v-1.5H8.4c-2,0-3.7-1.7-3.7-3.7zm4.6.9h5.3v-1.5H9.3v1.5z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Lien<\/span><\/a><\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"\"><div class='_form_234'><\/div><script type='text\/javascript' src='https:\/\/foodwaysconsulting.activehosted.com\/f\/embed.php?static=0&id=234&6AE5DB225AB57&nostyles=0&preview=0'><\/script><\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<strong>Un mod\u00e8le de transparence dans la fili\u00e8re laiti\u00e8re, de la collecte du lait jusqu\u2019\u00e0 la r\u00e9ception des marchandises dans le commerce de d\u00e9tail.<\/strong>","protected":false},"author":2,"featured_media":5138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[692],"tags":[742,707,744,710,743],"client":[46],"partner":[48,47],"class_list":["post-5141","post","type-post","status-publish","has-post-thumbnail","hentry","category-projets","tag-autorites","tag-conseil","tag-entretiens","tag-mise-en-reseau-des-parties-prenantes","tag-prospection","client-bundesamt-fuer-landwirtschaft","partner-dezentrum","partner-universitaet-zuerich"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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